Thailand Tourism & Real Estate: Why It’s Time to
Watch, Not Buy
The Baht’s Surge: A Challenge for Tourism
Thailand’s tourism industry—already walking a fragile recovery path—is facing fresh
headwinds. The baht has recorded its strongest quarterly rally since the 1998 Asian
Financial Crisis, making the country noticeably more expensive for overseas visitors.
When a currency strengthens this quickly: - Holiday budgets shrink — hotels, dining, and
shopping feel pricier. - Travel decisions change — visitors may shorten stays or choose
alternative destinations.
According to the Bangkok Post, foreign tourist receipts have reached 938 billion baht so
far this year, yet arrival numbers are running 6% lower year-on-year, with Chinese arrivals
down by nearly a third. This suggests Thailand’s 2025 tourism targets are now at risk.
Real Estate: Price Pressures on the Horizon
Parallel to tourism troubles, Thailand’s property market is showing signs of stress. While
some segments (like hotels and industrial parks) remain strong, the residential sector is
slowing.
Recent reporting points to: - Falling demand — younger buyers are delaying purchases
amid economic uncertainty. - Excess supply — unsold units piling up, especially in the
condo market. - Financial strain — billions in real estate bonds maturing in the next two
years could add pressure.
This kind of environment often leads to competitive price-cutting—a “price war”—as
developers seek to move stock and protect cash flow.
Why Now is NOT the Time to Buy
At SPG, we believe timing is everything. In a market facing: - Currency volatility - Slowing
tourism - Weak housing demand - Rising developer stress …it’s rarely wise to rush into a
purchase. Instead, the smart move is to stay engaged, stay informed, and stay patient.
SPG: Guiding You Through the Noise
While others guess, we watch the numbers, the policy changes, and the market mood.
With SPG, you get: - On-the-ground intelligence from our local Thai partners. - Market
timing expertise honed through decades in finance. - A readiness plan so when conditions
turn, you can move fast.
The Bottom Line
Thailand’s property story isn’t ending—it’s just at a turning point. The next wave of
opportunity will come for those who are prepared, not pressured.
Talk to us about our VIP members club, where members receive a host of important educational videos, with special content only for members. The first look at great properties as we receive them, and first refusal on meeting us in Thailand on our "Property Roadshows"